Firstly you have to know the difference between a well promoted event and a flop.
Probably the most aggravating mistake that can be made by anyone doing promotion is to plan or announce something too close to the date of occurrence. Organised people plan the schedules sometimes weeks ahead, and if you don’t give them enough time to be part of your event, they don’t come.
Majority of the time, when an event is not well attended, it’s simply because it wasn’t planned or promoted on time, using the right channels.
This is often a hidden reason when asked why this was the case. People come up with other more dramatic reasons for failure. These range from anything like: Sports match at the same time, to Family illnesses.
Event planning and promotion is actually about 75 % preparation and about 25% percent actual event. When the preparation is not planned and prepared fully, on time the events fail. Most of what’s needed is foresight and hard work.
Here are some tips you can use to make your even more of a success:
- Advertise at least two weeks in advance
- When advertising, be brief and to the point.
- Simplicity is key. Ensure that your materials is easy to read.
- Your marketing material must have some familiarity with your audience, otherwise they won’t read it.
- Advertise where your public is.
- Make use of word of mouth by telling people about your event.
- Be clear about the details
- Where the event is
- When it starts (and in some cases – how long it is)
- What day it is
- How to get there
- Who to contact for tickets or reservations
- How much it costs
- Be organised. Draw up a list of who is doing what, when and how, and ensure that your whole team is in the loop and they agree on the list.
- Use Social Media as best you can. Use the Before, During and After rule
- Before: Let people know what’s coming and what they can look forward to. Also people feel free to spread the word this way.
- During: This serves to confirm with those who didn’t make it that it was not a failure and they may want to come to future events. It also gives people a taste of what is happening, basically the highlights of the event.
- After: Here we are capturing the moment. Keeping the event alive so to speak. This is also a good time to start planning your next event and letting people know about it.
- Post it on your website, so that all visitors can see it, however not so they don’t find what they are looking for when they arrive on your site.
- Blog about it, before during and after the event.
- Share it on Facebook.
- Tweet about the event. Keep your tweets short simple and interesting.
- If possible use YouTube to show snippets of the event.
- Remember to use hashtags on all your platforms. Keep the Hashtag the same or have two, but not more, so it’s easy for people to remember.
Remember that for any event to be successful there has to be timely preparation. Event preparations occur before any public view, but this does not mean it’s not hard work.
Plan your events on time. Ensure everyone knows their assignments and are well practiced in them. Promote well in advance. Stage your event. Be a success.
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