How Savvy Marketers Are Using Social PR in their Online Strategies

Savvy marketers are investing in social media for PR (or social PR) as an essential part of their efforts to build brand identity and credibility online. The same techniques also contribute to improving the perceived authority of their website, resulting in more website traffic and higher rankings in the search results pages. Even smaller businesses that might not have capacity for a full-scale PR operation can benefit from social PR.…